AI · Opinion

AI with criteria: your style is the feature

AI is not your enemy and not your savior — it's a tool that amplifies your criteria. How to use it in your business without losing your style, your voice or your standards.

I spent months treating AI like a sworn enemy — and then weeks treating it like a magic wand. Both were mistakes. The first wasted time; the second nearly cost me my style.

Here's what I learned: AI doesn't replace taste, it multiplies it. Feed it clear criteria and it saves you hours. Feed it vagueness and it produces exactly what you fear — content that sounds like everyone else.

The creators winning with AI right now aren't the ones prompting the hardest. They're the ones with the sharpest criteria: they know their voice, their audience and their standards before they open the tool.

A pretty AI logo doesn't make a brand. A clear point of view does.

My rules for working with AI

01
Criteria first, prompts second
Before opening any AI tool, write down: who is this for, what should they feel, what would I never publish. If you can't answer, don't prompt.
02
AI drafts, you decide
Never publish raw output. The draft is your starting material — the final call, the cut, the human touch. That's the job AI can't do.
03
Show your work
Real process beats polished perfection. Mistakes, sketches and honest stories build more trust than any flawless AI-generated surface.
04
Keep a swipe file of your own voice
Save your best sentences, your favorite phrases, your tone. Feed them to AI as reference so it sounds like you — not like everyone.

Used this way, AI becomes what it always should have been: a tireless assistant with terrible taste and excellent speed. You bring the taste. It brings the speed. That's the partnership.

If you want the longer version — with real prompts, failures and the exact exercises I use — it's all in my book, El diario imperfecto de una creadora.

The book: from enemy to assistant

15 copy-paste prompts, real chapters, exercises with space to write — the honest story of learning to work with AI.

Buy the book 💜