AI · Opinion
AI with criteria: your style is the feature
AI is not your enemy and not your savior — it's a tool that amplifies your criteria. How to use it in your business without losing your style, your voice or your standards.
I spent months treating AI like a sworn enemy — and then weeks treating it like a magic wand. Both were mistakes. The first wasted time; the second nearly cost me my style.
Here's what I learned: AI doesn't replace taste, it multiplies it. Feed it clear criteria and it saves you hours. Feed it vagueness and it produces exactly what you fear — content that sounds like everyone else.
The creators winning with AI right now aren't the ones prompting the hardest. They're the ones with the sharpest criteria: they know their voice, their audience and their standards before they open the tool.
My rules for working with AI
Used this way, AI becomes what it always should have been: a tireless assistant with terrible taste and excellent speed. You bring the taste. It brings the speed. That's the partnership.
If you want the longer version — with real prompts, failures and the exact exercises I use — it's all in my book, El diario imperfecto de una creadora.