Behind the scenes · Story
The one-woman studio
How I built a one-woman studio with no investors, no team and no safety net — just guerrilla resources, calm systems and a lot of learning in public.
There was no business plan. There was no investor, no co-founder, no safety net. There was one person, an anime that broke her heart in the best way, and a decision made on a trembling night: no more $8 posts. No more gifted weekends. From here, something new.
That something became Alquimia Lab. A studio of one, built with guerrilla resources — borrowing tools instead of buying them, automating what could be automated, and learning to work with AI instead of fighting it.
The surprising part wasn't the struggle. It was how little you actually need: one clear offer, one audience you genuinely understand, and systems calm enough to survive your worst week.
What actually made it work
Two years in, the studio is small on purpose. Small is calm. Small is sustainable. Small is mine. If you're building something alone, my only advice is this: make it smaller, make it clearer, and keep going.
The whole story — the night I quit, the AI wars, the branding myths — is in my book, El diario imperfecto de una creadora.